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Gwlad y Gan
''Gwlad y Gan'' ((英語:''Land of Song'')) was a monthly television series that ran from 1958 to 1964 featuring traditional Welsh music and song. The programme aired on Sunday evenings with costumed performers and choreography.
The series, starring Welsh baritone Ivor Emmanuel and supporting cast, expressed a set of ‘feel-good’ values that were wholesome, folksy, rustic, fun-loving and family-oriented. With a solid foundation of musical excellence and a respect for a Welsh musical tradition that held significance for an entire generation, the show caught a mood and struck a chord as it aimed to celebrate Wales within Wales and beyond. Broadcast in Welsh (but with bilingual captions on screen and bilingual voiced-over links), ''Land of Song'' was made in Cardiff by Television Wales and the West (TWW) and then distributed or ‘networked’ to ITV stations serving many parts of the country, thus reaching a nationwide audience which, in the early 1960s, peaked at around ten million viewers.〔(【引用サイトリンク】title=Hall of Fame - Ivor Emmanuel )〕
== ITV’s answer to the Mitchell Minstrels ==
Independent television had been on air in the UK for less than three years when the new TWW company won the franchise to broadcast to Wales and the West of England, beginning its transmissions on 14 January 1958. TWW formed a commitment to broadcasting some programmes in Welsh, and another of its main aims was to provide popular entertainment that could compete with anything produced by the BBC. ''Gwlad y Gan / Land of Song'' was conceived to meet both objectives.
When ''Land of Song'' began in 1958, its only direct rival in providing musical variety on TV was the BBC’s ''The Black and White Minstrel Show''. The Mitchell Minstrels had gained instant popularity from their first appearance in a one-off special in 1957, going on to become perennial favourites well into the 1970s. But unlike the BBC programme, TWW’s ''Land of Song'' ignored the Broadway–West End canon of ‘songs from the shows’ and sought instead to specifically showcase the traditional music of its region of origin. It drew on folk tunes, traditional songs, ballads, and Welsh hymns, performed by a children’s choir and an adult chorus, together with a select group of soloists. So well did this formula work that, by the early 1960s, many of them had become household names and faces.
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